Project included creating a sustainability brand including a primary mark with assets and three tote bags based on a given positioning statement.

Everyday Tote by Green State is a sustainably designed reusable bag, produced to replace plastic retail bags. It’s unique in the industry in that it has strong retail design appeal. As a company, Green State cares about the three “Ps” of Sustainability: people, profit and planet. Green State wants to be perceived by its stakeholders as human-centered, desirable, contemporary, cool/hip/fun and earth-friendly.