Project included creating a chocolate brand, including positioning statement, primary mark with assets, and packaging for three varied containers.

Rose Belle is a speciality chocolate company located in Paris, France. Rose Belle is unique in the chocolate business in that it uses unique ruby cocoa beans that are grown in Ecuador, Brazil, and Ivory Coast. A special fermentation process gives the chocolate a natural pink color and a sweet, amorous berry flavor. Rose Belle wants to be perceived by its audiences as clean, luscious, elegant, luxurious, opulent, sophisticated, and human.